Getting started
Encoded Brands keeps your brand’s official, approved description: who you are, what you offer, how you sound, what you’d never say, and which claims you can back up. AI tools like ChatGPT and Claude read it when people ask about your brand, so they describe it accurately. You build and update it by chatting with the AI you already use.
01
Your brand description is a small set of files called a Brand Context Protocol (BCP). You don’t need to write or read them yourself: your AI does that while you talk.
When the brand owner approves it, Encoded publishes it to the Encoded Registry, the public place AI tools read it from. Until then, everything is a private draft.
02
If you own a brand, your AI reads your website and material with your permission, asks about what’s missing, and saves a draft as you go.
If a teammate invited you, you can read the brand and suggest changes in the same chat. The owner approves them before anything changes.
Anyone can read a published brand by its handle or Registry link, no account needed, with its trust level shown first.
03
Plain words work. You never need special commands.
04
You set up the brand and decide what goes live.
When you say “publish”, your AI checks the draft and emails you a review link. Look for “Approve your BCP” from Encoded Brands. Approving the changes on that page is what makes them live.
You can invite teammates as editors. Their changes come to you by email before anything goes live.
Someone on your team invited you because you know part of the brand best: your products, your market, your claims.
You can’t break anything. Your changes stay a draft until the owner approves them by email, and they can send them back with comments.
A good first step takes two minutes: ask your AI to show you what the brand says about your area, and tell it what’s off.
05
Tell your AI what to change. It suggests new wording and saves it as a draft. Nothing changes for anyone else yet.
Say “send it for approval” (or, if you’re the owner, “publish”). The owner gets an email with a link to exactly what changed.
The owner accepts or sends back each change on the review page. Approving some changes publishes only those.
The approved version goes live on the Encoded Registry, and AI tools start using it.
Editors get an email when their changes are live, or with any comments from the owner if they were sent back. You can also ask your AI “Is my change live yet?”
06
Invited by a teammate? Open the invitation email from Encoded Brands and accept it first. Then connect, and sign in with the same email address the invitation was sent to.
In Claude, open Customize → Connectors. Choose the Discover tab and search for Encoded Brands.
Open the Encoded Brands listing and click Connect.
Sign in to Encoded, choose your brand (or start a new one), and allow access. Then start a new chat.
In ChatGPT, open Plugins, click Add, then Create MCP App.
Name it Encoded Brands. Copy the connection address from Quickstart and paste it into Server URL.
Sign in to Encoded, choose your brand (or start a new one), and allow access. Then start a new chat.
In your first chat, say hello. Your AI will tell you which brand you’re connected to, what your role is, and what you can do next.
Open Quickstart07
Email us and a person will get back to you. support@encodedbrands.ai
